The Importance of Understanding Consumer Behavior:

Verizon uses several aspects of consumer behavior to tweak their product in order to be very marketable to several groups. Verizon uses the need recognition step in the consumer decision making process by understanding two things. One is that people have been made to believe that they need a cellphone. The second is that people also need to have the most updated, technologically advanced phone that can be produced. Verizon takes advantage of these needs by making and selling their Droid models. While using need recognition to make the product, when developing their prices and plans for the Droid phones, Verizon markets to the age and family life-cycle. While it is often the kids in the family that want the newer phone models, it is typical that the parents are the ones paying the bill. Due to this Verizon makes use of its family plan and fairly low cost service. This also helps in the fact that the social classes Verizon targets is the middle and working class and cost effective things are very attractive to the people in these classes.

Developing a Global Vision:

Verizon Wireless and more specifically their droid model is a rapidly selling global product. Verizon first "went global" in 2003 when it started selling its products in many other countries. As of today many Verizon phone plans either come with an international plan or a international plan is offered and a fixed rate. Also a huge part in globalization, Verizon's phones are made in China exclusively because of cheaper cost and increased communication throughout all businesses worldwide. Due to the recent popularity of the Verizon droid model, as well as the global marketing and global business growing constantly, Verizon has released a global business specific droid model called the Droid Pro. This model is available in 220 countries and has great coverage in 212 of those 220 countries. The model is very business friendly with easy to use buttons, long battery life as well as built in applications to help in everything business related. While Verizon is global, they are far behind a few competitors like AT&T.